"Successful Successive Searches" in Search Analytics

Problem Statement

Understanding the concept of Successful Successive Searches in Search Analytics

Solution:

It is available in the SearchUnify Analytics section under the Conversion tab.

Search queries where results were shown up on the search client, but users probably didn’t find the results relevant. Hence the results for these queries were not clicked. In such cases, it is advisable to look back at the documents/searched results produced for the searched queries and generate more helpful content around the same queries. This would significantly improve the search experience of the users.
Successive Searches with clicks: This is another report which helps to understand the user journey and find the queries which were converted. These successive searches could be made by the users as an alternative to ‘searches with no clicks’ and in these successive searches, users could have found a useful document. This report suggests Admin to boost the same clicked documents for the unsuccessful search queries that users had performed.