Count of 'Clicks' under overview tab Tiles is different from the total count of 'Searches with clicks' captured under Conversions tab.
sugrokker last edited by sugrokker
Which report captures details about searches where clicks were made?
Admin wants to compare the data in specific sections of Search Analytics to see if they all add up. The count of Searches With Clicks under Conversion tab of Search Analytics and total number of Clicks under Overview tab (Tiles data) doesn't match.
Reported product version Mamba '20 Resolved in version Mamba'20 Module Dashboard and Analytics
The two metrics compared may not be equal because 'Searches with Clicks' shows the number of times a particular query was searched and led to a conversion, whereas 'Clicks' shows the total of conversions (clicked documents). Since there can be a more than one conversions (clicked documents) for the same keyword, the count of 'Searches with clicks' tends to be less than 'Clicks'.
Example: A user searches for the query Mobile Phone 2 times in a session and clicks 5 different documents. In that case, Searches with Clicks is 2 and Clicks is 5.
For more details around 'Searches with clicks' report, refer to the “Top Clicked Searches” report. To find it, go to Search Analytics > Conversions > Top Clicked Searches.