What do search queries with quotations ("") mean in the Search Analytics reports? How is it different from normal search queries?
madhuri.tripathi last edited by
Reported Product Version Mamba 20 Resolved in Version Mamba 20 Module Search Analytics
The search queries between quotes ("""") are the exact match searches.
For example, in normal practice (without quotations) if a user searches for the phrase - sap recruitment, the search will focus on the words 'sap' and 'recruitment' and produce results that have either of the words or both the words. The order shall not matter, the results could contain 'sap recruitment' or 'recruitment sap' or 'sap' alone.
However, if a user searches with quotes, example: ""sap recruitment"", this becomes an exact match type of search which produces results with 'sap recruitment' only.
The exact searches have a higher chances of going into the searches with no results category. "