5 Ways Cognitive Technology is Delivering Breakthroughs in Joomla! Websites


Joomla! is a pioneering open-source content management system (CMS) used for publishing web content. It allows you to build and manage responsive websites from one single platform. It further simplifies creating, publishing, archiving, and distributing web content or data.

Irrespective of how advanced or responsive your website is, a customer’s experience is only steered in the right direction after they find what they need. And, to add to their agony, enterprise knowledge is not limited to one website, application, or platform.

It is disseminated across the community, product documentation, help center, etc., thus compelling your users to ferret around for relevant information. They hop repositories and run endless searches only to return empty-handed.

Among all customers, 73% point to experience as an important factor in their purchasing decisions, behind the price and product quality.

This is where an enterprise agentic platform like SearchUnify comes into the picture. It revolutionizes information discovery by integrating disparate data silos and enabling cross-channel search within Joomla-powered portals to elevate CX.

This post reveals how integrating SearchUnify with your Joomla website can outmaneuver findability barriers and unlock the portal’s full potential.

Unlocking True Knowledge Shops with Cognitive Tech
Read below to know how SearchUnify amplifies Joomla!’s properties to delight customers and provide value from the get-go:

-Provide Seamless Access To Knowledge

The only thing worse than a delayed package is not knowing its status. Likewise, the only thing worse than not finding relevant content is knowing it’s buried somewhere under the labyrinth of information.

The information surge adds to the already existing data silos and leads to poor content findability. Your users come knocking to get instant answers but are left to rummage through siloed repositories like your brand community, product documentation, online tutorials, etc. This unwitting platform-hopping gnaws on their experience and spikes abandonment rate.

SearchUnify can help. It creates a unified index of multiple information sources using one‑click‑and‑configure connectors. Doing so, empowers your users to find all the relevant information right from your Joomla-powered website. Thus, minimizing their effort and frustration.

Fact

-Decipher User Intent with NLP

People today have a lot of choices. Multiple organizations are fighting tooth and nail for their attention. So, how do you ensure they stay put on your Joomla website? Deciphering their intent is a good starting point. And, SearchUnify can zero in on every individual's intent with ease.

With real AI and self‑learning ML systems by its side, the platform can learn and add multiple synonyms and abbreviations for each keyword or phrase.

Regardless of the words used, its NLU algorithm parses out user inputs to decipher their intent. Once that is unraveled, SearchUnify helps your prospects to cut through the noise by surfacing the right content faster.

Customers don’t search with keywords in mind; they search with intent.

-Control and Optimize CX

Users today demand hyper-personalized and contextual experiences. Hence the ‘one size fits all’ approach or simply feeding them with the latest content doesn’t work anymore. The key to delivering relevant results is obtaining a holistic or 360-degree view of the customer. Here too, SearchUnify fits the bill.

It maps the user profile, search behavior, preferred medium of communication, browsing history, etc., to gauge customer needs. It then trims down to offer the most relevant results, over and above the solutions they have already tried, thus enriching the user’s experience.

-Personalize UX with Smart Facets

When was the last time you filtered out the color or size preference on a website? Can’t remember, right? More often than not, we pivot to the trusted search bar to type the query and get the desired results. Along comes SearchUnify with its faceted search. Let me explain what goes on under the hood.
It pre-selects the most germane facets based on the entered query, the intent behind it, user history, and search pattern to ultimately deliver precise and pertinent results. Additionally, SearchUnify’s proprietary system ensures that the pre-selected facet stays intact for any consecutive searches until the user manually deselects them. This prevents any unwarranted regression and personalizes the experience of your Joomla-fueled website visitor to a T.


-Extract Actionable Insights

Lew Platt, a former CEO of Hewlett-Packard, once said “If HP knew what HP knows, we would be three times more productive”.
Along with immediacy, users want accurate results. But sometimes, they encounter a search query that doesn’t yield any result, even when the content exists. This is where SearchUnify’s insights engine acts as a catalyst to transcend a dead-end into a pathway forward

In a bid to eliminate zero results, SearchUnify provides actionable insights into the top and low performing content, bounce rate, popular searches, etc., so that you can bridge the gaping content holes wherever you are falling short and provide stellar CX every single time.


Harness the Full Potential of Joomla to Nail CX!

Customer support is growing by leaps and bounds to become a vital cog and key differentiator. In order to stay ahead of the competition, organizations must ensure interactions remain personalized and contextual throughout the customer journey.

SearchUnify can make it happen by delivering relevant answers and personalizing CX on your Joomla website.